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Case studies

Product strategy, platform systems, and enterprise software across payments, AI, and SaaS.

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Turning around a stalled platform consolidation

Delivered $1M annual savings and enabled a new AI model evaluation capability.

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Shaping and executing the eftpos merchant product strategy

Defined and operationalised the eftpos merchant strategy, aligning stakeholders and driving delivery through an executable FY25–26 roadmap.

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Defining a CX modelling system for complex customer conversations

A system that enabled teams to design and test conversational CX workflows, simulating real customer interactions before implementation.

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Designing mobile experiences across platforms, systems and payments

From consumer apps at scale to enterprise systems and emerging payment flows.

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Productising expert-led onboarding into a scalable self-serve system

Cut onboarding time in half by building hiring expertise into the product.

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Designing real-time guardrails for fair and compliant interviews

Introduced real-time interview guidance to replace post-interview review, reducing bias and legal risk.

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